A Shift to Intelligent Mobile CRM Solutions

Posted by Jack Dolan on Tue, Apr 24, 2018 @ 9:12 AM

Sales-Cloud-Mobile-2


Mobile CRM is quickly becoming the status quo for remaining competitive in sales, with leaps in productivity resulting from  being able to access key sales data away from your desktop. Whilst traditional CRM solutions are falling short in enabling truly proactive decision-making, a mobile sales application with an intuitive user experience (UX), dynamic information-gathering and seamless client engagement is quickly becoming a staple of the CRM package. Sales executives want to update key lead information on the go, enabling them to share real-time data across the business. On the other hand, Sales Managers want round-the-clock access to information on sales activity – specifically whilst away from their desks.

So, how are today’s CRM solutions meeting these requirements?

Location Services Image

Strong geo-capabilities show Accounts nearest to you, so travelling salespeople can navigate an effective route between them

Introducing Oracle Sales Cloud’s Mobile CRM Solution

Oracle Sales Cloud has established itself at the heart of the CRM sphere, and, coupled with its reputation to deliver robust solutions and its completeness of vision, Oracle has earned itself a place in the leader quarter of Gartner’s magic quadrant. Its complementary and customisable, CX Cloud mobile application facilitates the capture of critical sales data on the fly, provides fingertip access to powerful, real-time analytics, and utilises a host of mobile-exclusive features such as rapid visibility of your nearby customers and prospects, enhanced voice control, and, crucially, the ability to access, update and create sales data whilst offline.

Want to take a look at the app? Download it free here >>.

Offline Access

The CX Cloud mobile application is a centralised platform for your sales data, allowing you to access and update your Accounts and Contacts, log your Leads and Opportunities and organise your day by flagging your due activities. Sales representatives can gather data immediately after meeting clients, with work continuing, free of disruption, even if your phone is not connected to the internet. The offline mode means that logging your sales data is more convenient than ever – it can be done on a flight, on the tube, or during any other period of internet downtime, with your data syncing as soon as you are reconnected.

Driving Sales Activity through Location Services, Prompts and Calendar Syncing

Reporting Section Image 1

Powerful analytics provide sales managers with key metrics, in this example relating to why their Opportunities are being lost

Enhanced geo-capabilities provide salespeople with location information about nearby customers, prospects and contacts, allowing the travelling salesperson to navigate an effective route between them. Helpful prompts encourage salespeople to record their interactions in the application following correspondence, helping Sales Cloud to remain a true reflection of their relationships with their clients. Contact information, together with Activities, can be set up to integrate seamlessly with your Contacts and Calendar applications on your mobile device, making your client interaction even more straightforward.

Incentivising Staff with Tailored, Dynamic Content

Now, more than ever, businesses are utilising gamification to incentivise their salespeople, with it quickly becoming a best practice in the CRM domain. Reports which gamify day-to-day sales interactions and accelerate the Lead-Opportunity conversion rate, are an example of how powerful analytics can be utilised on your mobile device. Additionally, sales figures can be pulled up by managers to glance at performance statistics, enhance the quality of their business decisions, and access a live-view of how their teams’ sales are faring for the week. Sales pipeline health can be analysed from the mobile device, the top Leads requiring attention can be viewed easily, and business decision-making can be accelerated through customised, carefully selected reports and metrics.

Elevating Partner Relationship Management

Sales Cloud PRM - MDF requests

Channel managers can access key metrics from their mobile device, such as the MDF data in this image

Effective Partner Relationship Management (PRM) can be invaluable to channel sales. Having access to flexible and user-friendly tools with powerful mobile capabilities can enable partners to effortlessly capture their business interactions and register their deals. In addition to providing partners with fluid lead capture, efficient deal registration and access to key business metrics, channel managers can use the CX Cloud mobile application to track their partners’ performance by analysing their generated pipeline and by accessing real-time data on how many sales leads their partners are generating. This spectrum of tools, data and information that CX Cloud Mobile offers in the PRM sphere is only expanding, with Marketing Development Funds (MDF) and Program Enrolment support to be incorporated into upcoming releases. With a strong PRM solution often critical for remaining competitive in sales, businesses are finding that a complementary mobile application proves to be a valuable tool for partners.

Customising Solutions to Drive Efficiency and Smooth UX

To help best meet unique business requirements, CRM applications should provide businesses with room for a variety of customisable features, functionalities, flows and analytics. The CX Cloud mobile application is also configurable, with an intuitive, easily navigable Application Composer. From visualising your idea, it is possible to create a natural solution,  with the ability to make customisations on the fly and to test in real-time, using the all-new mobile sandbox feature.

Oracle Sales Cloud - Enhanced UX

Effortlessly interact with your sales Contacts via multiple communications streams which utilise enhanced UX

The sandbox feature allows customisations to be thoroughly tested ahead of going live, consequently minimising the risk of any setbacks occurring in the live instance. Customising the application to create an engaging user experience is possible through utilisation of smooth, one-swipe actions that, for example, facilitate Lead-Opportunity conversion and Activity logging against records. The popular application of swim lanes and donut charts, allow for sales stages and win probabilities to be updated effortlessly. The way in which such fields are displayed is entirely customisable, allowing for a unique theme to be created for your application users.

Getting it Right First Time

Oracle’s CX Cloud mobile application can be implemented rapidly to complement your Sales Cloud environment and supercharge your sales productivity. Whilst the app itself can be downloaded free from the app store/play store, it is also configurable to your enterprise. Custom objects, fields, business flows and carefully selected analytics should be smartly configured to enhance the value that salespeople get from their overall CRM package and this should be done after the business has been confidently challenged on their business requirements and processes. Configuring the application through progressive enhancement, where the fundamental web content is utilised first, creates an enjoyable and intuitive user experience, therefore maximising the benefits that can be derived from the application.

As Sales Cloud’s market share continues to increase, we are also seeing its toolset evolve and its exciting roadmap continues to keep apace with technology evolution and clients’ ever-changing requirements.

O_SpecPlat_OracleSalesCloud_clr_rgb

0 comments

Tags: CRM, CX, CX Cloud, Oracle Sales Cloud, prm, RightNow

Leave new comments

  • (will not be published)

Tags

2014 2015 A/B Testing abcs Active Directory ActiveX Active X ADM Adoption ADSI Agent Desktop Analysis Analytics Apache Ant API Applet application builder cloud service ATG Aurora theme Automated Tasks automotive best practice BI BI Apps BI Cloud Service BICS Big Data Big Machines BI Publisher BI Publisher Reports BI Roadmap Brower-based UI Browser UI Business Application Consultants Business Intelligence Campaign Careers CEI Chat chatbot Cloud Cloud CX Cloud Marketplace cloud migration Cloud Services Co-browse Collaboration COM communications consumer goods CPQ CRM CSS Current Vacancies Customer Experience Customer Portal Customisation Custom Object Support CX CX Cloud CX Summit DAC Daily Organiser Daily Planner Data Analysis data model data visualisation Data Warehousing Day Planner digital transformation Eloqua engagement cloud ETL EXADATA Experience routing Facebook financial services FUSE Fusion Fusion CRM G-Cloud gamification Gartner Gmail Google Drive Google Maps API Graduate Graduates higher education high tech html HTML5 IaaS ICS ID Graph IE8 iFrame Incentive Compensation Incident Mapping widget industry Informatica innovation pack Innovation Pack 2015 Innovation Pack 2016 integration integration cloud service Intergration iot IP 15 IP2013 IP2014 IP2015 ip2016 iPaaS Java javascript JConsole Job Role Functionality journey mapping journey to cloud jQuery Judith Sim Knowledge Knowledge base Larry Ellison LDAP Lead Conversion Mapping life sciences Linux Local XE Machine Learning Macros manufacturing Marketing Marketing Cloud May Release 2015 MBeans mcs messenger migration mobile Mobile application Mobile BI mobile cloud service Mobile Compatibility OBI OBIA OBIEE OBIEE 12c ODI on premise OOTB oow OPA Open UI Open UI pathway Open UI Theme Open UI Training OpenWorld Open World OpenWorld 2012 OpenWorld 2013 OpenWorld 2014 OpenWorld 2015 openworld 2016 OPN Opportunity Assessment Oracle Oracle 12c Oracle BI Oracle BI Cloud Services Oracle Cloud oracle commerce Oracle CPQ Cloud Oracle CRM Oracle CX Cloud Oracle Data Visualization Cloud Service Oracle Knowledge Oracle Marketing Cloud Oracle Modern Business Summit Oracle OpenWorld Oracle Partner Network Oracle PartnerNetwork Specialization for Oracle Sales Cloud Oracle Sales Cloud Oracle Service Cloud Oracle Siebel oracle social cloud Oracle Social Network Oracle Transactional Business Inteliigence Oracle Transactional Business Intelligence Oracle Visual Analyzer OSC OSN OTBI Outlook integration PaaS partner relationship management Performance Personalised Directions widget PHP Php upgrade planning tool Plug-in Wrappers POC Portlets prm Proactive proactive cx Recruiting Recruitment Release Release 9 Release 11.1.1.9 Renne James Reporting tool REST RightNow RightNow CX Roadmap SaaS Sales Cloud Salesforce salesforce automation Sales lightbox SAML Self service Service Cloud Service Cloud February 2015 Release Service Cloud Roadmap sfa Siebel siebel 8.1.1.11 Siebel blog siebel CRM Siebel Open UI Siebel Portlets Siebel Roadmap Siebel upgrade siebel ux Simplified UI SOA soap social Social Monitor Social Relationship Management Specialized Specialized Status SRM SSO Syndicated Widgets tco technical consultancy technical experts Testing third party cookie Time Management UI UI Flow UKOUG UNIX upgrade Usability User-facing prompts user experience user interface UX UX Metrics vertical video chat Virtual Assistant visualisation web customer service WebLogic Web Service Web Services wechat whatsapp Widgets WLST WSDL XML XSLT