Oracle CX Partner Summit - Day 1 wrap up!

Boxfusion attended the Oracle CX Partner Summit in Brussels in November 2015, to get the latest updates on Oracle’s CX strategy – here’s the Day 1 summary.

November 12th and November 13th sees the Oracle CX Partner Summit running in Brussels - we were very excited to be invited and to attend! We attended some great sessions yesterday so we have written a quick summary of what we took away from the day.

The first day saw sessions across all of the key CX Cloud pillars including Sales Cloud, Service Cloud, CPQ Cloud, Marketing Cloud, Social Cloud and the upcoming Commerce Cloud. This was a good time to reflect on the scale of the spending spree Oracle have been on recently both in acquisitions and new developments!

Oracle CX Acquisition timeline

Fig 1: Oracle's CX Acquisition timeline

We saw an overview from Oracle across all of these products and related services - we felt that the most striking point was that for the end customer (around whom the customer experience is centred), the complexity of the multiple products is invisible. As a result, we could see where customers get a consistent and seamless experience over any channel, at any time. So although much of the information presented today when taken in a standalone form was not new, the "joined up" message and demonstrations really helped to drive the full CX Cloud picture home - below is a brief summary.

Our key takeaways
  • There is now a big drive towards building out Industry specific applications in the CX Cloud (see further details below);
  • Chris Shutts (co-founder of Big Machines, now CPQ Cloud) spoke about trends in CPQ towards revenue management, self-service, catering for the sales professional, flexibility and "anywhere, any device";
  • We heard that the Oracle Social Cloud API will be available and open to Partners from the first quarter of 2015 (great news for us to build out integration with the Social Cloud);
  • The first Responsys and Oracle Social Cloud integration is due in early 2015;
  • We saw great demonstrations of Oracle Commerce integrating with Siebel, Oracle Service Cloud and Oracle Social Cloud!;
  • We heard about tight BlueKai (DaaS) and Eloqua integration coming in early 2014;
  • And most importantly, we were able to link up with many Oracle executives and product specialists to understand more about the strategic direction and timelines for the many exciting new offerings.
Main theme: Industry Solutions for CX Cloud

We would suggest the main theme of the first day was the upcoming push for Industry applications across the Oracle CX Cloud suite - and this is great news for Oracle CX customers. At Boxfusion, historically we're used to the Siebel application's industry verticals but now the model is being applied to all the Cloud CX products as well, which means that customers will get targeted solutions built into the product for their industry. This approach is being applied right across the CX stack, starting with Sales Cloud R9.

Oracle CX Industry application focus

Fig 2: Top Industries for Oracle CX Industry solutions

Here you can see the roadmap being followed by Oracle for Industry focused solutions in the CX Cloud stack, culminating in partners launching and marketing their industry solutions for the CX products in spring 2015. This is an exciting opportunity for Boxfusion and other Oracle partners to showcase their individual industry solutions to a wider CX customer base.

Learn More

Look out for our future blog posts about using out-of-the-box tools to integrate Sales Cloud with other Oracle Cloud and on premise products!

If improving your sales team’s productivity is a priority for your organisation, why not contact us, or call us now on +44 203 2834315, to discuss how your organisation can benefit from using a sales automation application such as Oracle Sales Cloud. Boxfusion Consulting hold a number of Oracle CX/CRM Implementation partner specialisations.

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