Commercial Excellence with Oracle Redwood

Playtech Drives Commercial Excellence with Oracle Redwood

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Background

Playtech, a global leader in gaming and betting technology, operate in a competitive, fast-paced environment where agility and performance are critical. They use Oracle Fusion Sales to support their complex sales and commercial ecosystem that spans accounts, opportunities, contracts, billings and approval workflows across multiple markets. 

After years using the Oracle Fusion Sales classic interface, Playtech saw an opportunity to modernise and enhance the user experience. Building on a strong technical foundation, they invested in a more intuitive and engaging platform experience designed to drive efficiency, adoption, and better outcomes.

The Opportunity

Playtech’s innovation focus was clear; empower their commercial team with a better experience.

The goal was not to replace technology but to unlock its full potential through better user experience for the people who used it every day to achieve their business goals. 

  • User Engagement: Enhancing the value system offer so commercial team embrace it.
  • User Experience: Offer intuitive interfaces for an effortless and efficient experience. 
  • Workflow Automation:  Eliminate manual workaround for important processes. 
  • Visual Guidance: Interpret and present complex data into clear actionable indicators.
  • Sales > Admin: Reduce admin time so sales can focus on progressing opportunities.

The Approach

Playtech partnered with Boxfusion to deliver a strategic Oracle Redwood migration. 

The project aimed to enhance automation, streamline workflows, and improve access to key business information, by transitioning from the classic UI to Redwood's modern experience.

  • User Feedback addressed sales pain-points by delivering key design improvements.
  • Action-Orientated Interface enabled faster actions and dynamic workflows.
  • Colour-coded indicators made approval outcomes easier to understand and access.
  • Streamlined processes reduced manual communication through automation.
  • Mobile Experience enabled on-the-go updates with seamless CRM integration.

The Impact

The move to Oracle Redwood has created a platform that is easier to use, faster to navigate and built around how Playtech’s sales team operate. 

This is more than a system upgrade; it’s a shift towards an experience-led solution resulting in the following benefits. 

  • Higher user engagement through an intuitive experience
  • Improved efficiency with streamlined and automated workflows
  • Simple structure with clear visual insights
  • Foundation for future innovation, including dashboard enhancements

Technologies

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Whether enabling the new Redwood interface or building bespoke extensions, we can help you design user experiences that enables your teams to benefit from the Redwood design philosophy and best practices.

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