Lottoland Customer Service Case Study Boxfusion

Lottoland Breaks Language Barriers with AI-Powered Service

Lottoland Logo White

Background

Lottoland is a world leading lotto and gaming operator serving serving over 21 million customers across 15 international markets.  

Their multilingual customer base requires consistent, round-the-clock support, but reliance on native-speaking agents created bottlenecks, higher costs, and longer handling times. Non-English queries had to be routed manually, limiting service availability outside business hours. 

Goals

Lottoland aimed to transform support with 24/7 multilingual self-service, improving responsiveness, and reducing agent depency. 

Focus was on enabling smart escalation, boosting agent productivity, and allowing them to focus on complex issues.

  • Self‑Service: Deliver multilingual assistance with seamless escalation routes 
  • Agent Support: Provide agents real‑time suggestions and contextual knowledge
  • Intent Detection: Identify user intent and sentiment for personalised experiences
  • Faster Resolution: Improve resolution through automated information collection
  • Cost Efficiency: Reduce operational costs by automating high‑volume enquiries

Solution

Boxfusion and Lottoland developed “Otto”, a Gen-AI Oracle chatbot integrated within Oracle Service, Agent Live Chat, and Incident Translation

Otto draws on multiple sources to unify knowledge, workflows, and triage, delivering accurate, multilingual customer support.

  • Multilingual Triage: Automatically detected language and responded instantly
  • Smart Escalation: Collects incident data before escalating the case to an agent
  • Unified Knowledge: Consolidated FAQs and SOPs into one knowledge hub
  • Agent Assist: Delivered AI‑guided recommendations to live agents
  • Service Consistency: Unified service experience across all support channels

Results

The AI-enabled service model delivered significant operational, experiential & productivity gains.

With faster resolution times, higher first contact fix rates, and lower service costs, Lottoland now operates a scalable, globally consistent support model capable of serving customers 24/7.

  • Achieved 38% query deflection with AI-generated responses
  • Improved first contact resolution and customer experience
  • Multilingual routing bottlenecks removed with auto-triage
  • Enhanced agent productivity with AI-Assistance & Guidance
  • Reduced handling times & workload with self-service
  • Delivered 24/7 support across all global markets
  • Won Oracle Service and Field Service Excellence Award 2026

Technologies

  • Oracle Service
  • Oracle Digital Assistant
  • Oracle Generative AI (OCI GenAI)
  • OCI Language
  • Confluence Knowledge Integration 

Learn More

Boxfusion helps organisations achieve meaningful outcomes through practical, AI‑driven solutions. Every projects are grounded in real business value and aligned to our customers’ long‑term strategic goals.

We deliver user‑centric AI solutions designed to solve real‑world challenges giving you confidence that your investment will drive measurable results and help you achieve your business objectives.

Let’s get the conversation started!