Iqpc Chooses Boxfusion To Support Their Digital Transformation

Why IQPC chose Boxfusion to support their digital transformation

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"The Boxfusion team helped us overcome several challenges we encountered during our cloud migration. Their product knowledge, agility and helpfulness allowed us to successfully complete the project."

Christian Topf, Head of Marketing Technology, IQPC


IQPC is a global B2B business that offers approximately 2,000 offline and online events, networking and promotional opportunities for businesses across the industry.

IQPC made the decision to move from their legacy Siebel CRM solution to a new Oracle SaaS CX and PaaS architecture to support their 1000 sales users and Marketing team in their 9 locations and multiple business units around the world.

Unfortunately, the programme stalled and became very delayed as their initial Systems Integrator had not been able to meet IQPC’s needs. Critically, due to the issues faced, Management confidence in the programme’s future was extremely low and they discussed various alternatives.

IQPC turned to Boxfusion, as they were looking for a partner with extensive expertise with the technologies, who could quickly come up to speed with their complex architecture, get things on track and support them to deliver their goals.


Boxfusion Consulting worked as an extension of IQPC’s team to identify the major roadblocks and overcome the following challenges.

  • Heavy customisation from the previous ‘lift and shift’ strategy hampered usability
  • Complex and counter-intuitive scripts slowed down system performance
  • Poor data quality was exacerbated by data volumes and reliability concerns
  • Customisation issues led to significant downtime after the mandatory upgrades
  • Delay in project roll-out led to unused licences increasing the cost of ownership
  • Key stakeholders were growing increasingly sceptical of the project’s feasibility


Boxfusion first performed a full project assessment and solution health check to devise a roadmap for success.

  • Ensured key stakeholder requirements and issues were clearly understood and addressed
  • Simplified and optimised the complex custom scripting
  • Offered clear recommendations and implemented best practices for all business areas
  • Introduced Oracle Integration Cloud to synchronise data between Oracle CX and the CMS
  • Developed complex reporting and adoption tracking within the solution
  • Embedded our team alongside IQPC in order to perform effective knowledge transfer


Boxfusion’s approach, their understanding of the products and their ability to knit them together, helped IQPC realise their vision.

  • Our senior management's involvement reinvigorated confidence to proceed with the programme
  • Custom scripting overhaul and focus on best practices reduced errors and eliminated product update instability
  • Improved user experience led to reduced training effort and quicker onboarding of new staff
  • Enhanced data quality raised confidence in end-user reporting and insights
  • Completed rollout of the new solution to all global offices, faster than the revised plan anticipated
  • Decommissioned legacy systems brought software cost savings


Boxfusion introduced Oracle Integration Cloud to IQPC’s architecture to help synchronise data between the CRM & CMS

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